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Marketing specialist

Responsibilities:

  • Conduct comprehensive market research to identify consumer preferences, industry trends, and competitive landscape in the luxury furniture sector.
  • Develop and execute strategic marketing plans to enhance brand awareness, drive sales, and expand market reach.
  • Collaborate with cross-functional teams to create compelling marketing campaigns, promotions, and events that resonate with our target audience.
  • Manage offline marketing efforts, including print advertisements, trade show exhibitions, and promotional materials, to effectively showcase our luxury furniture collections.
  • Utilize data analytics tools to track key performance metrics, analyze campaign effectiveness, and optimize marketing strategies for maximum ROI.
  • Cultivate relationships with industry professionals, suppliers, designers, and retailers to stay informed about market developments and identify partnership opportunities.
  • Maintain brand consistency and integrity across all marketing communications and channels, ensuring alignment with brand values and image.

Requirements:

  • Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
  • Minimum of 3-5 years of experience in marketing roles, preferably in the furniture or luxury goods industry.
  • Proven track record of developing and implementing successful marketing strategies that drive brand growth and revenue.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and build relationships with stakeholders.
  • Creative thinker with a keen eye for detail and a passion for innovation in marketing.
  • Proficiency in marketing analytics tools, CRM software, and Microsoft Office Suite.
  • Knowledge of industry trends, consumer behavior, and competitive landscape in the luxury furniture market.

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