Overview:
Are you adept at driving website traffic and improving Google rankings? We are searching for a skilled SEO Specialist to join our marketing team. This role requires a strategic thinker with a deep understanding of search engine optimization techniques, tools, and best practices. The SEO Specialist will be responsible for analyzing, reviewing, and implementing changes to websites so they are optimized for search engines.
Key Responsibilities:
- Conduct thorough SEO audits for our website to identify areas of improvement and develop strategies to address them.
- Research and integrate effective keywords into content across various digital platforms.
- Monitor daily performance metrics with SEO tools such as Google Analytics and Webmaster Tools to understand SEO strategy performance.
- Collaborate with content teams to ensure SEO best practices are properly followed throughout website content.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Develop and implement link building strategies and manage backlink profiles.
- Stay up-to-date with the latest SEO and digital marketing latest trends and changes with search engine algorithms.
Requirements:
- Proven experience as an SEO Specialist or similar role with a track record of successful SEO strategy and execution.
- Excellent understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Knowledge of keyword research and data mining tools.
- Able to complete competitive analysis of other companies within the industry.
- Excellent verbal and written communication skills (for producing high-quality content and communicating with stakeholders).
- Familiarity with WordPress or other content management systems.
- Bachelor’s degree in Marketing, Information Technology, or relevant field.
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